This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had
Popis produktu
This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes Brexit and the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, Facebook's leaders still duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travellers who share his concerns, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly - to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Programovanie, tvorba www stránok
V tejto podkategórii Programovanie, tvorba www stránok nájdete širokú ponuku kníh a príručiek zameraných na osobnú a profesionálnu tvorbu webových stránok. Nezáleží na vašom skúsenostnom stupni alebo povolaní, tu si každý nájde vhodnú literatúru.
Na našom webe si môžete vybrať medzi knihami s rôznymi jazykmi programovania, vrátane HTML, CSS, JavaScript, PHP alebo Python. Tieto knihy pokrývajú všetky základné a pokročilé koncepty webového programovania, vrátane tvorby a dizajnu stránok, interakcie s používateľom, databázového pripojenia a optimalizácie pre vyhľadávače.
Okrem technického programovania sa literatúra v tejto kategórii zaoberá aj webdesignom a UX (User Experience). Nájdete tu knihy, ktoré vám pomôžu porozumieť základným pravidlám dizajnu a štruktúre webových stránok, aby vaše stránky vyzerali profesionálne a lákavé pre návštevníkov.
Navyše, pre tých, ktorí sa zaujímajú o obchodné a marketingové aspekty webových stránok, ponúkame aj knihy zamerané na SEO (Search Engine Optimization), online reklamu a mieru konverzie. Tieto knihy obsahujú spôsoby, ako zvýšiť návštevnosť svojej stránky, vyšvihnúť sa vo vyhľadávačoch, správne využívať sociálne médiá a zlepšiť online brand vášho podnikania.
Mnoho kníh v tejto podkategórii je napísaných renomovanými autormi a odborníkmi v oblasti programovania, webdesignu a online marketingu. Budete mať tak istotu, že svoje vedomosti rozvíjate z dôveryhodných zdrojov.
Vybrať si knihu zo zoznamu na našom webe je jednoduché a poskytujeme aj recenzie od ostatných čitateľov, ktoré vám pomôžu pri výbere. Nech ste začiatočník alebo pokročilý programátor, tu určite nájdete to, čo potrebujete na zdokonalenie svojich schopností v programovaní a tvorbe webových stránok.
